Home The UM220 is the inaugural navigation mo…

The UM220 is the inaugural navigation module to utilise both the BDS and GPS systems, and has been incorporated into the Dongfeng Nissan original equipment manufacturer (OEM) market

The Kaichen brand celebrated its third anniversary on 8 September 2013 and announced the launch of the world's first mass-produced passenger car, the Beidou Navigation Edition, on this important occasion. This initiative marks an important step in the promotion and popularisation of China's self-developed Beidou satellite navigation system in the passenger car market.

The launch of the Beidou Navigation Edition The launch of the Beidou Navigation Edition not only enriches the product line of the KCC brand, but also brings a new direction of development for China's in-vehicle satellite navigation market.

Since its establishment, the brand has rapidly occupied a place in the automotive market with its rapid development speed and strong system competitiveness. Within a short period of three years, Kaichen has achieved the achievements from brand establishment to one million new cars coming off the production line, showing its leading position in the automotive industry. Ren Yong, Vice General Manager of Dongfeng Nissan, said that the success of the brand is attributed to the success of system competitiveness and customer-oriented philosophy.
Ren Yong, Deputy General Manager of Dongfeng Nissan, said that the success of the Cayenne brand is the success of system competitiveness and the concept of customer first.

The development strategy of Cayenne brand focuses on meeting consumers' needs, building a new complete value chain system, responding quickly to market demand, and creating products that meet the needs of Chinese consumers. At the same time, Kaichen also focuses on the construction of the sales and service system, through the layout of franchised shops and secondary outlets, delivering products to customers' doorsteps and providing high-quality service.

At the same time as the launch of the Beidou Navigation Edition, Kaichen also plans to launch more new models to cover all major market segments and meet the different car needs of Chinese consumers. In terms of sales, Kaichen achieved a 50% growth rate in the second half of 2012, and sales reached 43,700 units in the first half of 2013. It is expected that the second half of the year will see a 50% increase in sequential growth, and the annual sales are expected to exceed the 100,000-unit mark.
The annual sales are expected to exceed 100,000 units.

In addition, Qichen brand is also actively expanding the international market, and signed a cooperation agreement with Kenya to promote the sales of new energy vehicles in Kenya, which not only helps the international development of Qichen brand, but also contributes to the ‘One Belt, One Road’ cooperation.
This not only helps the international development of Qichen brand, but also contributes to the ‘Belt and Road’ cooperation.

In the field of new energy, Qichen brand is also undergoing a comprehensive transformation, no longer develops new fuel-only vehicles, and in the future will launch no less than two new energy models each year to meet the travel needs of different consumers.
The brand is also undergoing a comprehensive transformation in the field of new energy. The development strategy and market performance of the Kai Chen brand show Dongfeng Nissan's firm determination and strong strength in the field of new energy and intelligence.

Overall, the development momentum of the Qichen brand is strong, whether in product innovation, market expansion or the construction of the service system, it has shown the style of the industry leader. With the launch of the Beidou Navigation Edition and new energy models, the future development prospects of the KCC brand are worth looking forward to.

PREVIOUS：Two additional Compass/Beidou-2 spacecraft were launched by China NEXT：China has successfully launched the third orbiter for the indigenous Beidou navigation system